Create awareness and interest for signing up to the youSee e-sport league. Establish and portray, that youSee e-sport league has an offer for everyone, regardless of entry level, age, or background.
There is a distinct misconception about who
practises e-sport - e-sports are for nerds and e-sport pros! The reality however, is that the league has a spot for everyone and already embodies a wide range of people of all ages and backgrounds.
Therefore we made a series of video content, portraying the diversity and togetherness across e-sport teams. In that way, we created awareness and relevance around youSee e-sport league's core message.