HELT SIKKERT SJOVT

PIP.dk

THE BRIEF

Create a brand proposition where safety and entertainment go hand in hand.

THE INSIGHT

Unfortunately, the online gaming industry has developed into an insecure place to be.

Games are designed with the sole intention of getting the user to spend more money using welcome bonuses and jackpots.

THE SOLUTION

We created a universe where it always pays off, to be on the safe side. Strong characters tell the story, that security does not have to make the experiences less fun. In a humorous way, challenging the category language, Pip’s message about safe and responsible online gaming and entertainment is told and established. Pip.dk - Definitely fun

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ADDRESS

Strødamvej 46
2100 København Ø

GET IN TOUCH

+45 60 38 35 61

jm@belongagency.com