Corona

The brief

Make Corona’s Mexican rooted lifestyle resonate in the Nordics

 

The challenge

Manifest the ‘Outside We Live Again’ sentiment in a Nordic context, establishing Corona as the owner of the ‘sunset occasion’.

Born out of the insight that people need to disconnect from the rush of daily life, our goal was to become a top-of-mind brand in the premium beer category.

 

The solution

We established an urban sunset as an essential occasion for Corona in Copenhagen. People could capture the “This is living” lifestyle and the Corona vacay-spirit on Facebook. We built a user-generated “content hub” on Instagram, where people could explore some of Copenhagen’s hidden sunset spots. 3 local influencers revealed their favourite ‘#CPHSunsetSpots – that only a true Copenhagener would know. Finally, we hosted three Sunset Sessions, co-hosted by Soundvenue and Reffen, celebrating that magical moment when the sun sets on the city.

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