Your brand is what people tell each other it is. We make sure they tell the right story.
It’s hard to become a brand people care about. A brand people want to talk about, engage with, buy. A brand they don’t want to block.
But like most things in life, it starts with listening. The most influential brands don’t market to the world. They behave in the world. No one likes the guy who only talks about himself. Don’t be that guy.
Find the right time, the right place, the right purpose. Take chances. Tell the truth. Laugh. Cry. Apologise. Only then will you be relevant, and only then will people talk about you at dinner parties, in coffee shops and in-between supermarket aisles.